Let's face some truths here.
Do you really think you are you going to be the one lucky
Adsense web site owner that has beaten off 4,600,000 other
competitor sites that is each chasing the top paying keyword
that is currently "mesothelioma"?
Here's another truth! Do you think that the high paying keywords
are attracting lots of search interest? On average, mesothelioma
attracts a single click each day.
For you information, they are only high paying keywords, because
the corporate lawyers out there know that fighting,
successfully, for a client that has the mesothelioma disease,
stand a chance of earning huge sums of compensation.
So, if you are still aiming to be that one lucky site that is
going to win the SEO wars with over 4 million of your
competitors, just to earn the $60 or $70 that is up for grabs
from the single click per day that this keyword generates, you'd
better rethink your strategies
Yes, I must agree that I shouldn't turn down that opportunity of
earning the $25,550 per year that is up for grabs for targeting
the "mesothelioma" keyword.
But do you see what I'm driving at?
The truth is, that you are just relying on a single, chance
click that is going to earn the you money - and you have to get
that one click day in, day out!
Email marketing through publishing an ezine or newsletter and
sending it to your opt-in list is much more profitable than
hoping to get the single click on that high paying keyword. And
that is true, even if you have a small list. The nature of ezine
publishing creates loyal readers and highly responsive buyers
for your products and services.
Why is email marketing such a powerful marketing strategy?
- you are building relationships with your prospects
- the majority of people check their email every day
- there is a significant saving in time and money
- millions of people subscribe to get information that they are
interested in
- increases customer loyalty because of frequent contacts
- email builds your brand
If you have a responsive opt-in list then the potential for
email marketing profits is enormous. Thousands of successful
Internet marketers can't be wrong when they say, "The money is
in the list."
You need to build your responsive, opt-in list and send your
prospects useful and informative information in your newsletter
/ ezine. You need to find out what your subscribers want and
develop that product or service the offer it to your list. Then
do it again and again.
Email Marketing is still THE best!
About the author:
The author of "Email Marketing Is Still the Best!", Kevin Birch,
is the webmaster of
http://www.megaprofitware.com among others.
He has been successfully using email-marketing strategies for
the last 3 years.
Sign up for his 'Net Business ezine at
http://www.megaprofitware.com and receive a complimentary copy
of his 550-page report 'Starting and Internet Business' where
several Internet Businesses models are revealed
