Following are Five Immediate Changes You Can Make to Drive
Traffic and Sales Through the Roof
1. Put More Oomph in Your Articles.
Don't tell the reader what he "could" do; tell him what he MUST
do! Which of these sounds more dynamic to you: great copy, or
brilliant copy? Speak in an authoritative tone, and you will be
regarded as an authority. Go bookmark
http://thesaurus.com in
your favorites folder right now. You NEED power words to make
your copy pop!
2. Tell the Reader Exactly What to Do.
Ever read someone else's web page and find yourself going into
"the zone?" That happens to your reader, too. Snap him into
action while he's caught in the trance. Click Here. Buy Now. Pop
Your Email Address in the Subscriber Box Below. Seems almost
silly, right? But call to actions are everywhere because they
really WORK.
3. For the Love of God, Dumb it Down.
Here's a big goof that new web writers frequently make: writing
copy that's too abstract, too esoteric, too philosophical.
Translation: you MUST dumb it down. This is the web, we're all
distracted as heck. I guarantee, nobody will think less of you
if you simplify your concepts and language. Equate your web copy
with a highway billboard. Surfers are cruising by, no heavy
reading is going on here. Just trust me on this one, Smarty
Pants.
4. Tell Them How It's Done.
Another common content error: letting your reader know what he
CAN do, but never telling him HOW to do it. Today's web has
everyone falling all over themselves to give away free
information. If you do not inform your reader with the basics of
how to accomplish a task, perform a function or use a new tool,
I guarantee he will find out from someone else.
5. Be a Branding Whore!
Spend enough time hanging out in online networks, and you will
recognize the Power Players by their ID Badge - that signoff
that distinguishes what they do and lists their URL. Brand your
business in every single email, article, forum post and blog
entry that you write. NEVER assume taht everyone in the group
knows you. Someone new will always come by... and can leave
again just as quickly. Make your mark everywhere you can.
Are YOU Content With Your Content? Get Top Secret Marketing Tips
from the Web's Biggest Gurus and Expert Authors on The First
Annual Web Content Awareness Day on FEBRUARY 9, 2006.
Copyright 2005 Dina Giolitto. All rights reserved.
Go to
http://wordfeeder.com/wcad/landingpage.html for details.
About the author:
Dina Giolitto is a copywriting consultant and ghostwriter with
over 10 years of experience writing corporate print materials
and web content. Trust her with your next e-book, article series
or web project, and make a lasting impression on your audience
of information-hungry prospects. Visit
http://www.wordfeeder.com
for more details.
