If you run AdSense on your site you know that some words pay more than others, much more in fact. More than likely you have also learned that terms like "structured settlements" and "mesothelioma" can produce incredibly high PPC revenue, if they show up on your site at all. Unfortunately hundreds of thousands of other webmasters are "on" to this practice judging by the number of sites created regularly to capitalize on the phenomenom. So, where does this leave you? Out in the cold? No, by going after "lateral" keywords and terms you can produce a site that is even more profitable than these other sites. I will show you how you can do just that.

What do I mean by "high paying lateral keywords?" Essentially, these are words, or terms, that webmasters dismiss as not being relevant or are unrelated to certain high paying keywords. For instance, you know that the term "free adware" has a nice payout. You gear your article or page accordingly to have AdSense produce the lucrative ads and, instead, you come up with ads that are relevant but not big payers. Should you give up? No, of course not. Instead, research similar terms that can also serve up high paying ads and go with them. In this case the following could be considered:

adware blocker

adware removal

lavasoft adware

free adware removal

adware spy removal tool

remove adware

get adware

adware search and destroy

As you can see, each term contains the keyword "adware" but other words are added. In a recent survey that I conducted some of these "lateral" keywords/terms paid even more than the "free adware" terms. In addition, some nice ads were served up too.

What about mesothelioma? Isn't that a hot keyword? Yes, and an overworked one. Lateral keywords for your consideration here can include:

lawyers

attorneys

asbestos cancer

lung cancer

personal injury lawyer

personal injury attorney

The common thread with these keywords? Mesothelioma wasn't even mentioned. Sure, when you think "attorney" or "lawyer" you think of ambulance chasing terms like: bextra, malpractice, and physician neglect. Heck, if other ads are served up instead of mesothelioma ads, do not despair. Chances are that the deep pocket lawyers give a nice payout per click for these keywords too!

Alright, one final example before I turn you loose to do your own research. The keywords: credit cards.

student credit card

airline credit card

business credit card

Visa credit cards

credit card consolidation

rewards credit cards

online credit cards

0% interest credit cards

cash back credit cards

credit card counseling

The options for some keywords are obviously greater than others. If you write your own articles and/or web content you may need to experiment in order to produce the highest paying keywords. Still, these "lateral" keywords will push up your profits almost as much as standard keywords. Now, go and do your own research!

About the author:

Matt Keegan is The Article Writer [http://www.thearticlewriter.com] who covers topics as diverse as: aviation, business, customer service, driving, ezines, first aid, global issues, high paying keywords, internet, and more.