I have a fairly simple theory on linkage.

*Incoming and outgoing linkage is more important than exchanged links. The reason for this belief is that usually incoming and outgoing linkage is relative to content.

*Exchanged links are an agreement between web sites to make a link to one another. Although recent exchanges are based on relavence, the relavence is not to content but to industry.

*Even bad linkage, can qualify as good linkage. But, the best linkage is the linkage being used to bring visitors to your site.

*I do not care how high your linkage improves your ranking on Google or any other search engine. If the linkage isn't providing visitors and searchers aren't searching for your keywords, the number one ranking doesn't mean a damn thing.

*SEO means Search Engine Optimization. It is intended to make your web pages Search Engine FRIENDLY. This does not "promote" your web site or product. It provides the person with the better optimization the ability to rank higher on search engines results than others. (And, if you think about it, it's allowing the search engines to dictate the design and content of your web site.)

Even if search engines never spyder another web site, linkage will continue to promote your web site. With this premis in mind, what type of linkage should provide you the best promotional result? If you haven't yet decided on content as the answer, I'll give you a few more minutes . . .

How do you develop "content" linkage? By writing content! You can create outgoing linkage to key high activity sites by including a link to their site in your content. You can create incoming linkage by getting others to write content and include your link in their site content. Or, you can write content about almost any topic, post it to others sites with a link back to your site within the content.

What makes a Press Release one of the best methods of web site promotion? First, it's content. Second, it's content relevant to your web site. Third, it's content, relevant to your web site, with a link back to your site. And fourth, it's content, relevant to your web site, with a link back to your site, that is maintained in a high activity sites database where the Internet Public and search engines get to see it. Is there a pattern forming here?

Want a demonstration of my theory? Use any major search engine. Type "datajam's Internet" in the search for space. How many links have you found? Now look closer. What are a majority of the links? Most are links created by distribution of a Press Release. And if you look closly, you will find linkage created by a press release distributed over five years ago.

So, in a nut shell. My linkage theory is simple . . . any questions?





About the Author
Rich Brunelle is CC&BW for all of the "datajam's Internet" web sites. He can be contacted via email at datajam@comcast.net See datajam's Internet to visit datajam's Internet.