7 Small Business Marketing Tips
Copyright 2005 Bob Leduc
http://BobLeduc.com
Here are 7 low-cost but highly effective marketing tips to help
any small business find customers and generate sales quickly.
1. Don't Advertise Like a Big Business
Big businesses advertise to create name recognition and future
sales. A small business can't afford to do that. Instead, design
your advertising to produce sales ...now. One way to accomplish
this is to always include an offer in your advertising - and an
easy way for prospective customers to respond to it.
2. Offer a Cheaper Version
Some prospective customers are not willing to pay the asking
price for your product or service. Others are more interested in
paying a low price than in getting the best quality. You can
avoid losing sales to many of these customers by offering a
smaller or stripped down version of your product or service at a
lower price.
3. Offer a Premium Version
Not all customers are looking for a cheap price. Many are
willing to pay a higher price to get a premium product or
service. You can boost your average size sale and your total
revenue by offering a more comprehensive product or service
...or by combining several products or services in a special
premium package offer for a higher price.
4. Try Some Unusual Marketing Methods
Look for some unconventional marketing methods your competitors
are overlooking. You may discover some highly profitable ways to
generate sales and avoid competition. For example, print your
best small ad on a postcard and mail it to prospects in your
targeted market. A small ad on a postcard can drive a high
volume of traffic to your website or generate a flood of sales
leads for a very small cost.
5. Trim Your Ads
Reduce the size of your ads so you can run more ads for the same
cost. You may even be surprised to find that some of your short
ads generate a better response than their longer versions.
6. Set up Joint Promotions with Other Small Businesses
Contact some non-competing small businesses serving customers in
your market. Offer to publicize their products or services to
your customers in exchange for their publicizing your services
to their customers. This usually produces a large number of
sales for a very low cost.
7. Take Advantage of Your Customers
Your customers already know and trust you. It's easier to get
more business from them than to get any business from somebody
who never bought from you. Take advantage of this by creating
some special deals just for your existing customers ...and
announce new products and services to them before you announce
them to the general market.
Also, convert your customers into publicity agents for your
business. Develop an incentive for them to tell associates and
friends about the value of your products or services. An
endorsement from them is more effective than any amount of
advertising - and it is much cheaper.
Each of these 7 marketing tips provides a simple, low-cost way
for any small business to find customers and generate sales
quickly.
Bob Leduc spent 20 years helping businesses like yours find new
customers and increase sales. He just released a New Edition of
his manual, How To Build Your Small Business Fast With Simple
Postcards ...and launched *BizTips from Bob*, a newsletter to
help small businesses grow and prosper. You'll find his low-cost
marketing methods at:
http://BobLeduc.com or call: 702-658-1707
After 10 AM Pacific Time/Las Vegas, NV
About the author:
Bob Leduc spent 20 years helping businesses like yours find new
customers and increase sales. He just released a New Edition of
his manual, How To Build Your Small Business Fast With Simple
Postcards ...and launched *BizTips from Bob*, a newsletter to
help small businesses grow and prosper. You'll find his low-cost
marketing methods at:
http://BobLeduc.com or call: 702-658-1707
After 10 AM Pacific Time/Las Vegas, NV
